Founded on a principle, not a product

An everyday essential made in a better way

Frames
FSCĀ© Softwood Trees

Lenses
Sand and Minerals

Case
Pineapple Leaf Fibers

Cleaning Cloth
Recycled Plastic Water Bottles

Packaging
Recycled Post Consumer

Zero-Waste
Lens Manufacturing

FSCĀ© REFORESTED SOFTWOOD TREES

BIO MATERIAL FRAME

Made from reforested softwood trees that are sustainably harvested and easily recycled. Harvested under a program of sustainable yield we plant 30% more trees.

SAND AND MINERALS

MINERAL GLASS LENSES

Made from sand and minerals. 100% BPA free and recyclable. All our lens shavings are recycled into new lenses with a zero waste manufacturing method.

PINEAPPLE LEAF FIBER

SUNGLASS CASE

Outer material: Made from Piñatex®, a natural and innovative leather alternative made from pineapple leaf fibers. Produced with existing agriculture, no additional land, water, fertilizer or pesticides are used. 

Inner material: Made from fishing nets recovered from the ocean.

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RECYCLED WATER BOTTLES

MICROFIBER CLOTH

Made from recycled water bottles to repel dust and dirt. One cleaning cloth up-cycles 2.5 plastic water bottles, removing plastic from the waste-stream.

Benefits beyond you: 1lb of recycled post consumer plastic removes 50lbs of water, 4lbs of steam and 3.5 lbs of energy consumption from the manufacturing process.

Our story

RECYCLED POST-CONSUMER

RESPONSIBLE PACKAGING

We reimagined sunglass packaging, eliminating unnecessary waste and single use plastic.

We created a low waste and minimal design inspired by Japanese origami. All our packaging is made with 100% recycled post-consumer materials, eco-friendly inks and bio compostable tape made from tree pulp.

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