Founded on a principle, not a product
An everyday essential made in a better way
FSC© Softwood Trees
Sand and Minerals
Pineapple Leaf Fibers
Recycled Plastic Water Bottles
Recycled Post Consumer
FSC© REFORESTED SOFTWOOD TREES
BIO MATERIAL FRAME
Made from reforested softwood trees that are sustainably harvested and easily recycled. Harvested under a program of sustainable yield we plant 30% more trees.
SAND AND MINERALS
MINERAL GLASS LENSES
Made from sand and minerals. 100% BPA free and recyclable. All our lens shavings are recycled into new lenses with a zero waste manufacturing method.
PINEAPPLE LEAF FIBER
Outer material: Made from Piñatex®, a natural and innovative leather alternative made from pineapple leaf fibers. Produced with existing agriculture, no additional land, water, fertilizer or pesticides are used.
Inner material: Made from fishing nets recovered from the ocean.
RECYCLED WATER BOTTLES
Made from recycled water bottles to repel dust and dirt. One cleaning cloth up-cycles 2.5 plastic water bottles, removing plastic from the waste-stream.
Benefits beyond you: 1lb of recycled post consumer plastic removes 50lbs of water, 4lbs of steam and 3.5 lbs of energy consumption from the manufacturing process.
We reimagined sunglass packaging, eliminating unnecessary waste and single use plastic.
We created a low waste and minimal design inspired by Japanese origami. All our packaging is made with 100% recycled post-consumer materials, eco-friendly inks and bio compostable tape made from tree pulp.