We believe all humans have the power to do more
good than ever before. But we are not perfect.

Chic circularity

Iconic-style and responsible materials. Focused on the entire system, from design and material selection to manufacturing and packaging.

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Faces not gender

Unisex and universal, four iconic shapes, engineered to fit and function on all face shapes. We want as few designs as possible to be adopted by as many humans as possible.

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Functional design

We researched sport lens technology to design function back into a fashion accessory to develop a better lens for everyday protection and performance.

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Made for forever

One of the most environmentally responsible things we can do is make a product that endures for a lifetime, not a season.

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PURE EARTH

We believe in giving back to the planet wherever we can. 1% of profits go to helping clean up the earth making it a safer and healthier place for all humans to live.