Founded on a principle, not a product
An everyday essential made in a better way
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Frames
FSC© Softwood Trees
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Lenses
Sand and Minerals
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Case
Pineapple Leaf Fibers
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Cleaning Cloth
Recycled Plastic Water Bottles
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Packaging
Recycled Post Consumer
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Zero-Waste
Lens Manufacturing
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FSC© REFORESTED SOFTWOOD TREES
BIO MATERIAL FRAME
Made from reforested softwood trees that are sustainably harvested and easily recycled. Harvested under a program of sustainable yield, planting 30% more trees.
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SAND AND MINERALS
MINERAL GLASS LENSES
Made from sand and minerals. 100% BPA free and recyclable. All our lens shavings are recycled into new lenses with a zero waste manufacturing method.
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PINEAPPLE LEAF FIBER
SUNGLASS CASE
Outer material: Made from pineapple leaf fibers, a natural and innovative leather alternative. Produced with existing agriculture, no additional land, water, fertilizer or pesticides are used.
Inner material: Made from recycled plastic water bottles.
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RECYCLED WATER BOTTLES
MICROFIBER CLOTH
Made from recycled water bottles to repel dust and dirt. One cleaning cloth up-cycles 2.5 plastic water bottles, removing plastic from the waste-stream.
Benefits beyond you: 1lb of recycled post consumer plastic removes 50lbs of water, 4lbs of steam and 3.5 lbs of energy consumption from the manufacturing process.
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RECYCLED POST-CONSUMER
RESPONSIBLE PACKAGING
Our packaging eliminates unnecessary waste and single use plastic.
We created a low waste and minimal design inspired by Japanese origami. All our packaging is made with 100% recycled post-consumer materials, eco-friendly inks and bio compostable tape made from tree pulp.