Founded on a principle, not a product
An everyday essential made in a better way
Frames
FSC© Softwood Trees
Lenses
Sand and Minerals
Case
Pineapple Leaf Fibers
Cleaning Cloth
Recycled Plastic Water Bottles
Packaging
Recycled Post Consumer
Zero-Waste
Lens Manufacturing
FSC© REFORESTED SOFTWOOD TREES
BIO MATERIAL FRAME
Made from reforested softwood trees that are sustainably harvested and easily recycled. Harvested under a program of sustainable yield, planting 30% more trees.
SAND AND MINERALS
MINERAL GLASS LENSES
Made from sand and minerals. 100% BPA free and recyclable. All our lens shavings are recycled into new lenses with a zero waste manufacturing method.
PINEAPPLE LEAF FIBER
SUNGLASS CASE
Outer material: Made from pineapple leaf fibers, a natural and innovative leather alternative. Produced with existing agriculture, no additional land, water, fertilizer or pesticides are used.
Inner material: Made from recycled plastic water bottles.
RECYCLED WATER BOTTLES
MICROFIBER CLOTH
Made from recycled water bottles to repel dust and dirt. One cleaning cloth up-cycles 2.5 plastic water bottles, removing plastic from the waste-stream.
Benefits beyond you: 1lb of recycled post consumer plastic removes 50lbs of water, 4lbs of steam and 3.5 lbs of energy consumption from the manufacturing process.
RECYCLED POST-CONSUMER
RESPONSIBLE PACKAGING
Our packaging eliminates unnecessary waste and single use plastic.
We created a low waste and minimal design inspired by Japanese origami. All our packaging is made with 100% recycled post-consumer materials, eco-friendly inks and bio compostable tape made from tree pulp.